The best eBooks are the ones that share a personal experience about a very common topic. Don’t make an eBook about PC viruses unless you know enough to help people and then love it enough to push it for the next five years. Unless you have a passionate and knowledgeable interest in the thing you are going to fail before you start. Why? Because you are the one that is writing it, promoting it, selling it and believing in it. One important thing to realize is that making a good eBook is as much about you as it is your target audience. To do this it needs to have an original edge on a very relevant topic. Once you have narrowed down your target market you want to come up with a topic and a title that will absolutely blow people away. Step 2: Come up with a killer topic and title Most importantly, think about the related niches and topics that they might like to read about in a PDF eBook. Think about their income levels and career paths. Research this information wherever you can. Now you want to take that information and think about who these people are. Over time these little bits of information can make or cost you a lot of money. For example, when I was researching the title of this article I found out that “make an eBook” gets slightly more searches than “create and eBook” and so I decided to target that instead. The next thing you want to do is input those keywords in to Market Samurai and find out if any other related keywords could perform better. Then go onto your competitors websites and find out what terms are working for them.Ĭ) Use Market Samurai to analyze traffic levels You don’t want to target that traffic because it isn’t interested in you. You then want to look at the source traffic and analyze it using your own intelligence so as to filter out any perverts that are accidentally visiting your site because you wrote the word “breasts” somewhere. The next thing you want to do is log in to your Analytics account and look at the popular keywords and search phrases that people are using to find your blog. I’ll show you why you need it in a second.ī) Look for popular keywords in Google Analytics and competitors Essentially, this tool is the thing that gives you eyeballs online. It will cost you $90 or so but it will make you thousands and save you just as much in wasted time and blind shooting. One of the best things you will ever buy as an internet marketer or blogger is Market Samurai. If you want to make an eBook first and then build up promotional material around it you would do step two first. NOTE: This is the first step if you have an existing blog. Unless you know your target market well you are essentially shooting blind. You have to know what he looks like, what he’s wearing and why he might be looking for you. Knowing this information is like knowing which person in a crowd is Waldo. The first step on the how to make an eBook journey is to take a careful look at who you are pitching it to. Application to try: BookWright By Blurb – Step 1: Research your target market
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